The Ultimate Listing Campaign

THE MOST POWERFUL, STATE-OF-THE-ART REAL ESTATE MARKETING PLAN!

The Ultimate Listing Campaign is the culmination of high-impact, cutting-edge marketing strategies with systems and tools organized in a pragmatic manner to optimize the greatest net return on your most valuable investment – your Palm Beach County, Boca Raton, Florida home! In other words…it’s the most powerful, state-of-the-art real estate marketing plan today!

It offers you the very best marketing products and the very best service to do the very best job of selling your Palm Beach County, Boca Raton, Florida home! Many of the mobile marketing tools found in The Ultimate Listing Campaign are SO NEW that most agents aren’t even aware they exist! The Ultimate Listing Campaign is designed to give you MAXIMUM EXPOSURE and to convert the MAXIMUM NUMBER OF LEADS into BUYERS for your home! Here is the formula for your success…

Maximum Exposure + Maximum Opportunities + Multiple Offer Situation =

SOLD AT THE HIGHEST POSSIBLE PRICE!

There are multiple factors that will impact the sale of your Palm Beach County, Boca Raton house. The two most important factors are price and exposure. Below is a list of marketing avenues that will give your Boca Raton home the Maximum Exposure to Guarantee you get your home Sold for the Highest Possible Price and in the Most Reasonable Amount of Time! Your team of expert Palm Beach County, Boca Raton real estate agents, Joy Mastropieri and Larry Mastropieri proudly presents…

Just Do It Right! Don’t Settle For Less!
The Ultimate Listing Campaign

Internet & Social Media Marketing
The Ultimate Listing Campaign!

Checked Multiple Listing Service • The MLS is the #1 marketing vehicle to sell a home and that includes Palm Beach County, Boca Raton, Florida. It’s the source that feeds thousands of websites but only when it is syndicated. Your listing will be syndicated and enhanced when you list with us! Everyone of our listing have a beautiful virtual tour, professional quality photography and eloquent property description in the Palm Beach County FLEX Multiple Listing Service.

Checked Top 7 Real Estate Websites • Your Palm Beach County, Boca Raton listing will be featured on All Top 7 Real Estate Websites including: Zillow, Trulia, Realtor.com, Yahoo Real Estate, Homes.com, MSN and AOL! Tech-savvy homebuyers using the real estate mobile property search APPs in their smartphones will find your Boca Raton home-for-sale everywhere! Your Boca Raton house listing will get MAXIMUM internet exposure!

Checked Over 76,000 Websites • Your Palm Beach County, Boca Raton house listing will get maximum internet exposure to over 76,000 websites. List Hub, one of the largest international listing syndication networks in the real estate industry, makes this happen. With 350 Search Engines that network to over 76,000 websites, your Boca Raton listing will get MAXIMUM internet exposure!

Checked FloridaHomesBocaRaton.com • Connecting Boca Raton buyers and real estate agents to our Boca Raton properties involves more than a search tool or email blast of properties for sale in the Boca Raton area. A targeted database marketing plan involves sharing important local Boca Raton real estate information and Boca Raton Video Tours with buyers searching for a home in the Boca Raton area.

Checked Neighborhood Video Tours • No one buys a home without being sold first on the community. Creating a community around each of our Boca Raton listings with Neighborhood Video Tours and Boca Raton Video Tours sets us apart from other agents. And, through the interactive online tools, buyers can request power-packed reports, guides and resources about the real estate process for buying a home in Palm Beach County, Boca Raton, Florida. With no geographic boundaries, even international buyers are attracted to our Palm Beach County, Boca Raton homes through the high-powered FloridaHomesBocaRaton.com real estate website.

Checked Social Media Marketing • Sharing high-value information that instantly connects us with thousands of Palm Beach County, Boca Raton buyers on Facebook, Twitter, YouTube, Google Plus and Linked-In, is a powerful element of marketing our Boca Raton listings in todays competitive market.

Checked All Real Estate Company Websites • Our Palm Beach County, Boca Raton listing are featured worldwide on ALL the Real Estate Company websites. Our office at Keller Williams Boca Raton participates in a program called Broker Reciprocity. It’s a system where brokers give each other permission to display all their Listings on each others websites. All our Palm Beach County, Boca Raton listings can be found on KellerWilliams.com and on all the real estate companies worldwide!

Checked Craigslist and YouTube • Billions of homebuyers shop on Craigslist and YouTube. Craigslist is the worlds #1 classified advertising service and YouTube is the worlds 2nd largest search engine. Your Palm Beach County, Boca Raton home listing will be advertise on both Craigslist and YouTube whether you’re selling a $100,000 Boca Raton condo or a multi-million dollar Boca Raton waterfront home. Your listing will get MAXIMUM internet exposure!

Checked Broadcast Email Announcements • All homebuyers who request our latest Boca Raton homes-for-sale listings and all the homebuyers who made inquiries on Facebook, Twitter, YouTube, Google Plus and Linked-In receive an email announcing our newest Palm Beach County, Boca Raton homes-for-sale listings.

Checked News Media • Another way we draw mass market attention to our website and your Palm Beach County, Boca Raton home-for-sale listing is through the news media relationships forged via social media and interpersonal relationships. It is another added value of listing your Palm Beach County, Boca Raton home, condo, townhouse or villa with us on FloridaHomesBocaRaton.com.

Advanced Mobile Marketing Strategies
The Ultimate Listing Campaign!

Checked NEWEST Mobile Marketing System • This mobile marketing real estate system is better at “Generating Buyer Calls” and “Capturing Drive-by Leads” than any other system in existence today! Surveys show that in a slow market a real estate agent generates on average 7.2 new homebuyer calls per month. This system generates on average 100 new homebuyer calls per month! And, the greatest part is that 3 out of 5 callers buy a home! Be amazed and see for yourself, call 800-647-4211 and enter code #1193 to schedule a live, no obligation demonstration of the NEWEST Mobile Marketing Tools available today!

Checked Mobile Response Channels • The mobile response channels, such as Scanning QR codes, Texting, Emailing, and Calling for Recorded Information, “takes away a Buyer’s Sales Resistance.” Homebuyers feel comfortable knowing they don’t have to talk to a real estate agent until they’re ready. Be amazed and see for yourself, call 800-647-4211 and enter code #1193 to schedule a live, no obligation demonstration of the NEWEST Mobile Marketing Tools available today!

Checked Direct Connect • This is one of the newest and greatest features of the Mobile Marketing System. When a homebuyer calls for property information on your Boca Raton listing, more than 80% of the buyers say “YES” to get directly connected to me, your real estate agent. Be amazed and see for yourself, call 800-647-4211 and enter code #1193 to schedule a live, no obligation demonstration of the NEWEST Mobile Marketing Tools available today!

Checked Yard Sign with your 24-Hour Property Information Number • The key to entice a homebuyer to call on your Boca Raton listing is our captivating Verbal House Tour. It engages buyers who are sitting in front of your house or looking at your Boca Raton home-for-sale advertisement to call the 24-Hour Property Information Line for more information and up-to-date pricing. Listen to a pre-recorded sample of a Verbal House Tour, call 800-647-4211 and enter code #2023.

Checked Call-to-Action or Direct Response Advertising • This very unique layout and style of print advertising for your Boca Raton home is designed to generate an immediate response from interested buyers to give you an extra edge over the competition. This unique advertising style is implemented into every element of our marketing and advertising campaigns.

Checked Lead Tracking System • With the Call-to-Action or Direct Response Advertising, the Boca Raton buyer’s response is measured and attributed to individual advertisements for their performance success rate. Every marketing tool used in The Ultimate Listing Campaign to sell your Boca Raton house is evaluated for optimal results.

Checked Sign Rider • According to the NAR® 53% of homebuyers use yard signs. That is why the Top Two Lead Generators are sign riders with your 24-hour property information 800 number and colorful brochures in the brochure box with the unique Call-to-Action or Direct Response Advertising that gets Palm Beach County, Boca Raton homebuyers to call.

Checked Brochure Box • According to the NAR® 53% of homebuyers use yard signs. That is why the Top Two Lead Generators are sign riders with your 24-hour property information 800 number and colorful brochures in the brochure box with the unique Call-to-Action or Direct Response Advertising that gets Palm Beach County, Boca Raton homebuyers to call.

Checked Verbal House Tour • The eloquent property description and the up-to-date pricing information is the key to entice homebuyers to call. It engages buyers who are sitting in front of your Palm Beach County, Boca Raton home or looking at an advertisement to call your 24-hour property information line. Listen to a pre-recorded sample of a Verbal House Tour. Call 800-647-4211 and enter code # 2023.

Professional Home Staging & Showing
The Ultimate Listing Campaign!

Checked Professional Home Staging • Industry studies revealed that professionally staged homes sell 50% FASTER and for 8% -10% MORE MONEY! All our Palm Beach County, Boca Raton properties benefit from the financial rewards of professional home staging! How your Boca Raton property looks is so important that… We provide a Professional Home Stager to help you!

Checked 30 Best Kept Secrets for Preparing, Staging and Showing Your Home for Sale • This is our most requested Palm Beach County, Boca Raton real estate guide. It was compiled by the #1 expert real estate agents in the world. Our sellers implement each of these powerful techniques when selling their homes in Boca Raton. To receive this free guide, the 30 Best Kept Secrets for Preparing, Staging and Showing Your Home for Sale call 800-647-4211 and enter code #1093.

Checked Complimentary Home Preview • Before you spent one cent on your Palm Beach County, Boca Raton home or before you start planning to get your property ready for the market, let an expert Boca Raton real estate agent show you exactly what to do to prepare your Boca Raton home-for-sale so you get the most money. This is a FREE, no obligation service that we provide for homeowners thinking about selling. To schedule your Complimentary Home Preview, call 800-647-4211 and enter code #1183.

Checked Professional Appointment Center • Never miss one real estate agent or homebuyer’s call! ShowingTime is a professional appointment center for scheduling showings of your Boca Raton home. The professional scheduling center take calls 7 days a week, offers 24-hour online scheduling and provides automated feedback from the homebuyers and agents after a showing: “How did it show?” “Is it priced right?” “Is there interest?”

Checked Open House • An open house can be a successful and excellent marketing tool when favorable criteria is utilized and evaluation factors are considered by your Boca Raton real estate agent. There are two types of Open Houses: Tour of Homes for the Palm Beach County, Boca Raton real estate agents and a Public Open House for Boca Raton homebuyers. Our targeted marketing campaign ensures that qualified Boca Raton homebuyers come to see your Open House.

Checked Professional Quality Photography • A picture is worth a thousand words and potentially thousand of dollars in a sellers pocket. We guarantee unique, stunning and professional quality photography for all our Boca Raton homes. To showcase your home in the best possible way, all the photos of our properties for sale in Boca Raton have beautiful blue skies, sunshine and perfect picture quality.

Checked Virtual Tour & Slide Show • According to NAR® 97% of homebuyers prefer listings with a virtual tour and multiple photos. All our Boca Raton homes-for-sale get a full feature dynamic virtual tour and slide show. Tour Factory is a #1 traffic generating tour company in the US. With 3 times the exposure compared to other virtual tour companies and captivating features, your listing attracts many more showings! We have sold our Boca Raton homes sight unseen just from our beautiful virtual tours and slide shows!

Unique Professional Marketing Tools
The Ultimate Listing Campaign!

Checked Direct Mail Campaign • Professionally designed, large, full color Just Listed Postcards, using the unique Call-to-Action or Direct Response Advertising, are distributed to all the surrounding Boca Raton neighborhoods. Who better will boast to friends and family that a home is for sale in their Boca Raton neighborhood than the folks living there. The sale of your home effects the value of your neighbor, so they want you to sell for the highest possible price.

Checked Infrared Lockbox Security • With the traditional combination lockbox, anyone with the combination can get into your Boca Raton home-for-sale anytime. For maximum home security, we use the Supra Infrared iBox on all our Boca Raton homes-for-sale. The Supra Infrared iBox records the date, time and identifies the registered agent each time it is opened.

Checked Special Buyer’s Gift Package • Getting you settled in your new home is just as important as selling your Palm Beach County, Boca Raton home. With the Special Buyer’s Gift Package, you’ll save thousands of dollars on the purchase of your new home in Boca Raton with vital information and vender discounts. To receive your free Special Buyer’s Gift Package, call 800-647-4211 and enter code #1123.

Checked Relocation Resource • Our goal is to make the transition from your Palm Beach County, Boca Raton home to your new home as easy as possible. Whether you’re moving out-of-state or staying in Florida, we have a great real estate relocation resource to help you find the best real estate agent outside of the Boca Raton area.

Checked Home Warranty • Eight out of 10 homebuyers prefer a home warranty, which makes your Palm Beach County, Boca Raton home more desirable. A home warranty is simply a service contract. It covers the repair or replacement of systems and appliances that breakdown. It covers a homebuyer for one year after closing and gives the buyer the comfort to know that your home is in good condition. We recommend American Home Shield, one of Americas #1 home warranty providers.

Procedures & Pricing
The Ultimate Listing Campaign!

Checked Comparable Market Analysis • As expert Palm Beach County, Boca Raton real estate agents, we utilize three comprehensive data sources to provide in-depth local market data, statistics, graphs and charts to formulate the highest asking price for your home. Gain a clear understanding of the current market value in your Boca Raton neighborhood along with the absorption rate, which calculates the length of time it will take to sell your home. The market analysis will provide you with the confidence to make an educated decision when pricing your most valuable asset for the market.

Checked Our Guarantee • Too many sellers are held hostage by other Boca Raton real estate agents who lock them into long listing agreements they wanted to get out of. We Guarantee You are 100% Satisfied with Our Service or you have the right to cancel the listing agreement by giving 30 days written notice. Relax knowing you won’t be locked into a lengthy listing agreement and enjoy the caliber of service from real estate agents confident enough to make this offer.

Checked Best Pricing Video & Guide • Pricing Your Home to Sell is a homeowner’s guide to selling a home for the most money in the shortest time, by David Knox. This 18 minute video enriches sellers with valuable knowledge and rewards them with thousands of dollars. Our goal is to provide our sellers with the right information so they get the most money. To receive your free guide Pricing Your Home to Sell call 800-647-4211 and enter code #1153.

Checked High Level Communication • Weekly Updates by phone or email and Monthly Meetings are scheduled for all our Palm Beach County, Boca Raton home sellers. Our clients are updated with agent and buyer feedback reports, changing market stats in the Palm Beach County area and new neighborhood listings and sales.

Checked Qualifying Buyers • Our #1 priority is to ensure that every buyer is pre-approved by a reputable mortgage company and that all financing is in order to ensure a smooth sale of your Boca Raton home. Important Note: At Keller Williams Boca Raton, the listing agent (your realtor) gets all the buyer calls on their own listings (your home). With traditional real estate companies, the “floor-time person” who may have not seen your home gets the buyer calls!

Checked Negotiating Offers & Closing Procedures • This is where we separate the good real estate agents from the best Boca Raton real estate agents. Our team will strategically negotiate on behalf of your Boca Raton real estate transaction and advise you every step of the way. Our strict detail-oriented closing procedures will bullet-proof your Boca Raton real estate transaction to insure a smooth, profitable and timely sale.

Agent Comparison Checklist
The Ultimate Listing Campaign!

» CLICK HERE to download the Agent Comparison Checklist PDF file to fill out offline.

#1 #2 Joy/Larry Real Estate Marketing Plan
1. Multiple Listing Service with MLS Enhancement Membership
2. Yard Sign with 24-Hour Property Information Line
3. Professional Home Stager ∙ Sell 50% Faster and for 8%-10% More Money
4. 30 Best Kept Secrets for Preparing, Staging & Showing! Most Popular Guide
5. Top 7 Real Estate Websites List Hub™ Syndication
6. 350 Search Engines List Hub™ Syndication
7. Over 76,000 International Websites List Hub™ Syndication
8. ALL Real Estate Company Websites ∙ Your listing is featured in ALL
9. Promotional Fact Sheet, Feature Sheet & Questionnaire for Best Advertising
10. Craigslist Advertising ∙ Worlds #1 Classified Advertising Service
11. YouTube™ Advertising ∙ Worlds #2 Search Engine
12. Virtual Home Tour with #1 Traffic Generating Tour Company in the US
13. Professional Quality Photography ∙ Guaranteed Quality!
14. Professional Appointment Center ∙ Never miss one buyer call!
15. Home Warranty ∙ Most popular HW company among Realtors® nationwide
16. Open House ∙ Implement favorable criteria to garner the most traffic!
17. Special Buyer’s Gift Package for YOUR NEW HOME! Save $1,000’s
18. Great Relocation Resource ∙ For a Smooth transition to your NEW home!
19. New Mobile Technology Marketing System ∙ 12 Times the Buyer Leads
20. Direct Connect ∙ 80% of buyers talk with me, your Realtor®
21. Call-to-Action or Direct Response Advertising for all Marketing
22. Captivating Verbal House Tour for 24-Hour Property Information Line
23. Brochure Box with Direct Response Advertising Custom Brochures
24. Sign Rider with 24-Hour Property Information Line
25. Mobile Marketing Response Channels ∙ Removes “Buyer Sales Resistance”
26. Lead Tracking System ∙ Measures advertisements for their success rate.
27. Infrared iBox Lockbox Security System or Traditional Combination Lockbox
28. Direct Mail Campaign ∙ Just Listed Postcard ∙ Direct Response Advertising
29. Email Announcements & Broadcasts to Prospective Buyer Inquires
30. High Level Communication Weekly Update Call ∙ Monthly In-Person Meeting
31. Full Time Realtor® ∙ Since January 2006 ∙ Top Producer

 

MARKETING PLAN TIMELINE
The Ultimate Listing Campaign!

» CLICK HERE to download The Ultimate Listing Campaign Marketing Plan Timeline PDF file to fill out offline.